PACKAGING DESIGN
ESPRESSO BAG - Freehand Coffee Roasters
Illustrated packaging design for Freehand Coffee Roasters, exploring the “spirit of coffee” through a rich, symbolic visual narrative. The artwork weaves together elements from coffee-growing regions and cultures, blending natural forms, mythology, and ritual into a unified composition.
Rendered in a bold black-and-white style, the design wraps the bag as a continuous story—inviting viewers to discover layers of meaning that reflect the origins, traditions, and shared human connection behind each cup.
CLIENT PROFILE
FREEHAND COFFEE ROASTERS - CORNWALL, UK
Freehand Coffee Roasters is a small coffee company in Redruth, Cornwall, where they're passionate about showcasing coffee at its best. With decades of roasting experience, they craft fresh batches every week to capture peak flavor.
What sets them apart is their attention to detail. Each bag features hand-drawn artwork by independent illustrators that tells the story of where that coffee comes from, supporting artists while celebrating each origin. Through transparent sourcing and small-batch roasting, they're quietly championing sustainability from bean to cup.
