PACKAGING DESIGN
COFFEE CUPS - Freehand Coffee Roasters
These cup designs for Freehand Coffee Roasters celebrate culture, storytelling, and connection through bold, hand-drawn illustration. Each design transforms the cup into a canvas—featuring mythic symbols, ancestral figures, and intricate patterns—that echo the origins of coffee and the hands that bring it to life. Together, they reflect Freehand’s ethos of craft, creativity, and community, making every coffee a moment of art as well as taste.
CLIENT PROFILE
FREEHAND COFFEE ROASTERS - CORNWALL, UK
Freehand Coffee Roasters is a small coffee company in Redruth, Cornwall, where they're passionate about showcasing coffee at its best. With decades of roasting experience, they craft fresh batches every week to capture peak flavor.
What sets them apart is their attention to detail. Each bag features hand-drawn artwork by independent illustrators that tells the story of where that coffee comes from, supporting artists while celebrating each origin. Through transparent sourcing and small-batch roasting, they're quietly championing sustainability from bean to cup.
